“Leverage product to customer demography and shift your direct marketing into hyperdrive.”

What happens when you capture the product needs for everyone customers? Direct marketing success! If you want to put the right products in front of the right customers to sell more products, and sell them more efficiently; then SupplyConnectPRO Integrated Marketing software will deliver results.

  • Capture product demography for all customer contacts
  • Analyze product consumption by customer
  • Use active customer profiles to find other customers with mutual potential and define the right product mix
  • Perform realistic ‘what if’ scenarios in the DataStore and then actually market to the potential using your choice of direct marketing activities i.e. print, fax, and email.
  • Eliminate costly ramp up time for new product launches by quickly identifying the right customers for the new product.

SupplyConnectPRO Integrated Marketing enhances SupplyConnectPRO’s multimedia publishing capabilities by giving you the map to direct marketing success. Now, every direct marketing activity can be developed from a basis of knowledge and fact that will guarantee high accountability and profit for all of your direct marketing activities.

There is nothing else like this.

Powerful customer information at your desktop.

Bill To records
  • Existing information and changes are imported monthly from your business system.
    • Interim updates may be run daily, if needed.

Ship To records

  • Existing information and changes are imported monthly from your business system.
    • Interim updates may be run daily, if needed.

Marketing Contacts – A unique value of the Integrated Marketing capability of SCPRO.

  • Unlimited number of marketing contacts for each company.
  • Create marketing contacts for prospective companies.
  • Migrate prospective marketing contacts information to a customer status and retain all of the marketing activity history.
  • View a list of all marketing contacts associated with a specific customer along with detailed information about each contact.

Company Survey Data and Company Sales By Department.

  • A unique value of the Integrated Marketing capability of SCPRO.
    • Identify the estimated annual purchase potential for a customer/prospect across 20 product categories that reflect your product categories.
    • For each marketing contact you can identify which specific categories they influence… one or all 20.
    • Identify the main supplier for each category within a customer company.
    • View the current 12 months and the previous 12 months purchases by category in the same screen as the category potential data.
    • View the variance between the current 12 months and the previous 12 months in dollars and percentage.
    • View the last order date for this customer within any category.
    • Sort by the current 12 months sales for any category.
    • Sort by percentage between the current 12 months and the previous 12 months for any category.
    • Sort by last order date for any category.
    • Use any of these values as your search criteria
      • Exact
      • Greater than
      • Less than
    • Identify customers that fall within a range
    • Drive more efficient searches by entering multiple criteria at the same time.
    • Use multiple requests to find expanded search results that meet either criteria 1 or criteria 2 or criteria 3, etc.
  • Frequency, Recentness, Monetary Value Statistics – Who are your best customers?
    • Gross Margin dollars for current 12 months and previous 12 months on a rolling month basis.
    • Sales for current 12 months and previous 12 months on a rolling month basis.
    • Gross Margin as a percent for current 12 months and previous 12 months on a rolling month basis.
    • Increase/decrease trending in Gross Margin as a percent for the current year and the previous year.
    • Increase/decrease trending in Sales for the current year and the previous year.
    • Customers last purchase date
    • Number of purchases in the last 12 months
    • Number of months since the last purchase
    • Average order size
    • Load days and zones to analyze logistics
    • Use any of these values as your search criteria
      • Exact
      • Greater than
      • Less than
    • Identify customers that fall within a range
    • Drive more efficient searches by entering multiple criteria at the same time.
    • Use multiple requests to find expanded search results that meet either criteria 1 or criteria 2 or criteria 3, etc.
  • Company Sales and Gross Margin Analysis
    • Sales for the current and previous year by month, by quarter, and annually.
    • Gross Margin for the current and previous year by month, by quarter, and annually.
    • Variance for sales and gross margin for the current and previous year.
    • Use any of these values as your search criteria
      • Exact
      • Greater than
      • Less than
    • Identify customers that fall within a range
    • Drive more efficient searches by entering multiple criteria at the same time.
    • Use multiple requests to find expanded search results that meet either criteria 1 or criteria 2 or criteria 3, etc.
  • Contact Maintenance Information
    • Sales Rep/Territory Number – Identifies the salesperson responsible for the customer or prospect.
    • Use this information to focus sales efforts and even create targeted campaigns designed to help the salesperson directly.
      • Combine the “Salesperson Number” with the “Company Sales By Department” data to answer questions like:
        • “Who is buying more than $1000 or less than $1000 from John in Hand Tools?”
        • “Which of John’s customers have not placed an order in the last 3 months?”
    • Region identification
    • Record complete – Yes/No
      • Enable retrieval of all incomplete records for resolution.
      • Enables exclusion of incomplete records from mailing or fax lists.
    • Account start date
  • Company D&B information – DUNS #, years in business, # of employees, metro, county… etc.
  • Contact Mailings Data
    • Total number of mailings.
    • Total number of faxes.
    • List of previously sent mailings.
    • List of previously sent faxes.
    • Mail codes – assign and view
      • Use to build distribution mail lists for print and fax.
    • Last fax date and days since last fax.
      • Search on these fields in conjunction with the mail codes and last order date to identify customers that are receiving direct product offerings, but are not buying, then purge them from your list to increase ROI.
    • Days No Fax
      • Enables you to specify the number of days that must elapse before a customer will be sent another fax offer. If set to 14 days and a customer was sent a fax 12 days ago, they will not be sent another fax for 2 days, even if they are added to a fax list.
    • Do Not Fax
      • If selected, the contact is automatically excluded from mailing.
    • Do Not Mail
      • If selected, the contact is automatically excluded from faxing.
  • Master List of SIC Codes
    • Find all customers within an SIC code. Useful when a new product is released and it makes the most sense to market it to particular type of business. You can generate a list and mail or fax to all within the specific SIC.

Marketing Analysis From Your Desktop

13 Standard Marketing Reports – Rolling 24 months – Not limited to a calendar year.
  • Sales Analysis Summaries
    • Total Sales
      • By Category
      • By Sub Category
      • By Family
      • By Group
  • Customer Sales Analysis By Product Classification
    • Total Dollars
    • Category
    • Sub Category
    • Family
    • Group
  • Product Sales By Customer
    • Category
    • Sub Category
    • Family
    • Group

Increase ROI From Your Marketing Dollars With Targeted Mail Lists

  • Define search parameters using all of the fields mentioned above to identify customers meeting your criteria and flag them for inclusion on a mailing right from your desktop.
  • Generate targeted mail lists for marketing materials.
  • Generate targeted distribution lists for fax broadcasts.
  • Export mail list information to an external file.
  • Print mail lists directly to Avery 5160 labels without formatting.
  • Contacts can be flagged for inclusion on a mail or fax list from the Data Store or by searching within the contacts themselves.
  • Easily combine customers from different search results into on list.
  • Build reliable lists by reviewing customer purchases in conjunction with flyers, faxes, and catalogs sent to the customer. Easily identify and remove those customers that have been receiving marketing material but are not making purchases.

The Datastore – Product and customer Data Mining at your desktop.

  • The Datastore will relate up to 1,500,000 line item invoice records to several data elements within SCPRO
  • Rolling 24-month invoice history linked to your product classification schema – Every line item, for every invoice, for the previous two years is loaded into SCPRO. Each month the latest month is added and the oldest month is dropped. Any item in the invoice record that matches an item setup in SCPRO will be linked to your product classification schema. This becomes invaluable in researching product/customer relationships to help you develop very successful multimedia catalog marketing campaigns.
    • Your unique product classification schema is linked to every item that matches a current item in the product presentation database.
    • The Datastore can hold up to 36 months of invoice data with corresponding schema linking.
  • Let’s look at some of the powerful data mining features.
    • Invoice line items within a date range
    • Invoice line items for specific customer(s).
    • Include or exclude search results based on account status and/or account type.
    • Invoice line items for SIC code(s).
    • Invoice line items for a specific location (city, state and/or zip code).
    • Invoice line items for particular items (item code or description).
    • Invoice line items for specific product categories.
    • Invoice line items for specific product subcategories.
    • Invoice line items for specific product groups.
    • Invoice line items within a product line.
    • Invoice line items for a specific salesperson or order writer.
    • Invoice line items below, equal to, or above a certain percent gross margin.
    • Invoice line items within a range of gross margin percentages.
    • Keyword searching will return all invoice line items for products that contain a particular keyword in their description, features and benefits, or index.
  • Unlimited combinations when specifying search criteria
    • Has the ability to restrict matches by entering multiple search criteria at the same time (meets criteria 1 and criteria 2).
    • Use multiple requests to find expanded search results that meet either criteria1 or criteria 2 or criteria 3, etc.
    • Ability to perform advanced searches on fields not shown in the predefined search screen.
    • Easily “mark and name” customer records (Marketing contacts) associated with the found set of invoice line items. Use these marked records to target direct product marketing using any media… print, fax, and/or e-mail.
      • List maintenance features gives you the ability to find groups and switch between “list view” and “detailed record view” to make changes and then click back to list view.