Stuart C. Irby Co. to implement unique direct product marketing software to accelerate sales and enhance service and value with customers.
Stuart C. Irby Co. has approved the purchase of SupplyConnectPROä software, provided by AlaMark Technologies LP; San Antonio, TX, to power their direct product marketing plans. SupplyConnectPROä software will enable Irby to market their products using dynamic, multimedia delivery of rich product information that will deeply broaden the awareness of all the great products they offer to their customers. SupplyConnectPRO will help present product offerings to Irby’s customers more frequently and more precisely than ever before.
SupplyConnectPROä is a software solution, that is being deployed at Stuart C. Irby Co. to give them access to their own rich product information and images for them to create both broad-based and highly focused catalog and flier campaigns using print, as well as digital delivery; like web, XML, fax and e-mail broadcasting. Additionally, SupplyConnectPROä will help them capture customer needs related to product consumption to focus their product offering very precisely. This results in marketing the right products, to the right group of customers, at the lowest cost.
About Stuart C. Irby Co.
Continuously, since 1926, Irby is providing utilities, industries, and builders of residential and commercial properties with the materials and the know-how to meet their electrical requirements. One of Americas top 20 electrical suppliers whose success is derived from the dependable, timely delivery of quality products. 500,000 sq. ft. of warehouse capacity across locations in 8 southern states and New York. 575 trained employees, ready to provide any of the 45,000 items from an inventory valued at $50 million.
Website: www.irby.com
About AlaMark Technologies LP
AlaMark offers distributors and manufacturers a suite of software solutions that dramatically enhance their ability to direct market products through all aspects of their sales channels. AlaMark's SupplyConnectPROä software delivers efficiency and ease of use to develop broad based and targeted (customer-specific); print catalog marketing, e-mail marketing, and fax marketing. eBusinessConnectä is specifically designed to support dynamic web catalog marketing. Both software solutions allow significant increase in productivity and an increased capability to manage direct product marketing more efficiently and effectively.
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Company Website: http://www.alamark.com
Jeffrey Merchant
CEO
email: jmerchant@alamark.com
voice: (866) 252-6275
