Web Catalogs Print
“We see many web catalogs that are technological successes and marketing failures… too many are just a waste of money that alienates good customers who simply leave and buy elsewhere, and likely, never return.” Will the first impression of your web catalog bring your customers back; tomorrow, next week, or never?
Launching a web catalog is often confused as a technology project instead of a direct marketing activity. eBusinessConnect was built from a foundation of powerful technology, and then, from a marketing perspective, formed into an environment that provides everything your customers want so they buy more products and services, more frequently, from you.

There’s a lot to consider in a successful web catalog.
eBusinessConnect covers them all. Excellent keyword and keyword phrase searching, Number Searching and Drilldown Searching, Intuitive Navigation, Friendly Interface, Personalization, Compelling Product Information, High Quality Images, Customer Registration, Buy Limits, Saved Order Lists, Tax & Freight Calculations, Site Administration, Order Processing, Order Status, Order History, Order Error Trapping, FAQ’s, Product Specialist links, Web Specials, and more.

eBusinessConnect is successful web catalog software that is a harmonious blending of sensible Internet marketing knowledge and proprietary technology to meet these critical goals:
  • Attract customers
  • Hold customers
  • Sell customers
Sadly, many distributors are enabling Internet access into their business systems as a quick fix answer to a web catalog need. The interfaces are horrible, the searching is clunky, and customers are expected to make their ‘buy’ decision from a 40-character cryptic item file description. This simply is not working.

eBusinessConnect brings you successful features you won’t find anywhere else…
Don’t change a good thing – Because print catalogs have been the predominant media to present products to customers’ eBusinessConnect was designed to display product information much like a print catalog. This makes so much sense because it keeps products together that should be presented together. Plus it copies a proven and friendly display format that customers are entirely used to.

For instance, if you were looking for work gloves that came in men’s and ladies sizes; in eBusinessConnect they will present in a single presentation with the product name, a detailed image, and then a nicely formatted table showing the various sizes, organized from small to x-large for both men’s and ladies. This provides a very friendly and familiar presentation of product information that is extremely unique in the world of web catalogs.

Find what you need, fast – It’s proven that 99% of web catalog users find products by simply typing what they want into a search window. What happens after that is the first moment of truth that determines whether the customer stays or leaves. eBusinessConnect will get your customers to products fast because it has the greatest keyword searching you will ever encounter.

For every 10,000 SKUs eBusinessConnect automatically creates ~50,000 keywords and keyword phrases that get customers to products, fast. Plus, your customers can add any technical information about products like size, color, etc. to narrow searching even more precisely.

Looking for more business? – If you’re also looking for business outside existing sales channels, eBC contains comprehensive meta-tagging technology that automatically creates verbose indexing of the items in the web catalog to enhance your visibility with search engines like Google™, Yahoo™, etc. Alternatively, some of our customers only intend their web catalog for registered account holders and we simply turn off this meta-tagging.

Products change fast, so should your web catalog…
Point, Click, and GET is the #1 reliability customers want from a web catalog. Don’t disappoint them; you may not get a second chance. eBusinessConnect is designed so products can be quickly added or deleted everyday to make sure that when your customers do ‘Point’ and ‘Click’, they actually ‘GET’.

Generate income while bringing value to your Supplier partners.

Manufacturers love to promote themselves and will pay for the opportunity. eBusinessConnect goes above and beyond ordinary web catalogs by providing powerful ways to promote products.
  • Web Specials – Showcase different products every time your customer clicks to a new page. Of course they can point, click, and buy these specials anytime.
  • New Product Showcase – You know how hard it is to introduce new products and get sales traction. With eBusinessConnect you’ll gain weeks on this process and start moving new product inventory right away. Every new product will sport a bright red “NEW” logo when it is displayed, plus there’s a one click “NEW” link right on the home page that will display every new product you have active.
  • Manufacturers’ Logos – These display and change with every new page. Of course they are linked to their products so when your customer clicks on any logo all of those manufacturers’ products display.
Here’s the best part. All of this is special capability is controlled by the eBusinessConnect exclusive “set it and forget it,” feature. This functionality makes it easy to create these events, anytime, and you simply set the start date and stop date and then forget about it. Once you set the event, it will turn on; run for the time duration you set, and then turn off automatically. Your manufacturers will line up to underwrite these special promotion opportunities.