Email & Fax Marketing PDF Print E-mail


Email or fax is a great way to sell more products and both of these media are mostly ignored as a direct marketing tool which means there is a wide open opportunity for you.
 
Why should I consider email or fax direct marketing?
You communicate with your customers with email and fax already. Many times these media are being use daily. However, these media are mostly being used reactively by distributors. For instance, a customer asks a question about a problem they have, and sales faxes or emails a copy of a page from a manufacturers catalog as product solution. Other areas of the company use email and fax to communicate reactively i.e. accounting to answer a billing question and shipping to confirm details of a shipment. Again email and fax are mostly used reactively. Both of these media offer solid opportunities to sell more. Your customers don’t have to learn anything complicated and creating product offers is really simple.

There are three golden rules that must be obeyed to guarantee success…
  1. Get permission from your customer to send them email and fax product offers. It is very easy to get permission as long as your customers perceive value in saying ‘yes’. Don’t be afraid to offer them incentives to get them hooked. Also assure them they may opt out anytime.
  2. Stop if they ask. If they no longer want to be marketed to with email and fax, immediately honor their request until you can circle back to understand why they wanted the offers stopped.
  3. Don’t wear it out. Different customers will have different thresholds as it relates to the frequency you market to them. Some customers may not want to receive product offers from you every single day. Listen to them and pace your activity accordingly.
Using email and fax marketing proactively will help you sell more and build closer relationships with individuals within each account. These forms of marketing also provide a great way to keep your brand in front of your customers. If you want to grow incremental sales, email and fax marketing will provide a consistent method to get a wide range of products in front of your customers.
How can email and fax marketing make me more successful?
Your customers are interested in the value you can bring them and these two media are a great way to add real value
  • Introduce new products to the right customers to show them you are thinking about and helping them to save time and money. Time to market is everything and introducing new products this way will immediately drive sales and create long term product awareness.
  • Email or fax is a great way to move dead stock.
  • Periodically package a specific group of products to a specific group of customers that you know can really use the products.
  • Promote specials that have a limited availability.
  • Help your customers save money on products they use frequently by promoting the savings for ordering now, before a price increase takes effect.
  • Test product offers for items you know they buy, but not from you.
  • Communicate non product value like open houses, seminars, trade shows, etc.
Creating offers in these media does not have to be elaborate; a simple image of the product, some benefit copy, pricing and ordering information, along with contact information about how to order. In either media you can include a fill-in-the-blank area that the customer can complete to email or fax their order.
Why does AlaMark’s email and fax marketing bring me success?
  • Our software makes it easy to create email or fax offers.
  • Uses the same product information that creates print catalogs or flyers.
  • Choose just the items you want to promote.
  • Prices automatically from your business system.
  • Offers are finished as a PDF, which can be faxed or emailed very easily.
  • Build email or fax offers in a matter of minutes.
  • Offers may be saved and updated for future use.
Taking advantage of these media is simply another value of the broad direct marketing opportunities within the SupplyConnect suite of software solutions.