SupplyConnect PRO™ PDF Print E-mail
SupplyConnectPRO™ is powerful direct marketing software that easily manages rich product information to streamline the process of building print catalogs and flyers, fax and email broadcasts, providing content for web and cd-rom catalogs, plus extracts for public and private web exchanges. It also connects the right products to the right customers through exclusive ‘Integrated Marketing’ software that leverages product to customer demography that delivers targeted marketing success.

SupplyConnectPRO™ is a modularized software solution that delivers immediate results and helps you evolve your direct marketing needs at whatever pace you demand. Whether you’re just developing your direct marketing strategy or you need to bring more efficiency to your current activities, SupplyConnectPRO brings together a perfect combination of functionality and efficiency that guarantees to save you time and money, as much as 80%. Look where you want to take your direct marketing opportunities, and then explore how SupplyConnectPRO can match your needs to ensure direct marketing success.


SupplyConnectPRO™ Capabilities: “There’s nothing else like it!”
 
What kind of direct marketing activities can be built quickly with SupplyConnectPRO™?
Unlimited Print Catalog and Flyer Management
  • General Line Catalogs
  • Product Segment Catalogs
  • Market Niche Catalogs
  • Customer Specific Catalogs
  • Monthly/Quarterly Flyers
  • New Product Flyers
  • Bargain Sales Flyers
Multimedia Catalog Management Made Easy
  • Web Catalogs
  • CD-ROM Catalogs
  • Email and Fax Attachments
SupplyConnectPRO™ Important Highlights
  • Rich Product Information Management
  • Complete Image and Logo Management
  • Multimedia Catalog Management
  • Multimedia Publishing Options
  • Unlimited Catalog Archiving
  • On-demand or Automated Pricing Update From Your Business System
  • Analyze, Interpret, and Act On Customer To Product Demography
  • Capture Product Focus and Sales Activity of Customer Contacts
  • Rich “DataStore” Guarantees High Performance Direct Marketing Activities
  • Tightly Track the ROI for Any Direct Marketing Activity

Is SupplyConnectPRO™ easy to use? Yes!
“Reduce your time to build catalogs and flyers by streamlining the three biggest challenges in catalog and flyer production.”

  1. Product Selection
    1. Choose the products for a catalog or flyer anyway you want.
      1. Manufacturers
      2. Hierarchical categories
      3. A list of SKUs
      4. Status of SKUs; stock, non-stock, dead stock, excess stock, etc.
      5. Many, many more filters can be applied to make it really easy to find and choose the products.
  2. Product Sequencing
    1. Easy, visual “Point and Click” sequencing of products as you choose them.
    2. Assign products to chapters anytime during the process.
  3. Page Production
    1. These three page publishing options will produce any type of catalog page known to man.
      1. Automated Database Page Creation
        1. Patented Meta-Flow page processing, developed exclusively by AlaMark Technologies, automatically “flows” catalog content from SupplyConnectPRO, and builds pages automatically with powerful desktop publishing software.
        2. Here’s how it works:
          1. You can work any part of the catalog, a group of products, part of a chapter, or a whole chapter; whatever is ready for page finishing.
          2. Choose from a myriad of customizable page styles and flow your pages at the rate of 2 seconds per page.
          3. Your pages are now ready for any finishing design touches or “eye candy” that you want to add in.
          4. Continue the process with any part of the catalog that is ready to go, and when you are all done put the sections in order and let the software assign page numbers and render the index; all, in less than 30 minutes for a 500 page catalog.
          5. Plus, when all of your pages are done you can run a price update to guarantee the latest most up to date pricing is used.
        3. This is our most popular page creation module because is it so easy to learn and quickly generate highly professional pages really fast.
      2. High Design Page Development
        1. Generate award winning pages while saving time and money with the powerful database publishing features of SupplyConnectPRO.
        2. This process is so logical because it separates the product selection and sequencing from the page creation since these are two distinct functions that are usually preformed by personnel with different skill sets i.e. product managers and graphic designers.
        3. Here’s how it works:
          1. Secure the selection and sequencing for the products of a catalog or flyer within SupplyConnectPRO.
          2. Export a section or chapter into the high design capabilities of Adobe InDesign and let you graphic design imagination run wild.
          3. The catalog content arranges itself automatically in a work area to left of your open page palette.
          4. You simply “drag and drop” the content elements (heading, sub-heading, feature copy, images, table, index tags) onto your open page and assign the design look and feel as you build pages.
        4. The highest value of this process is that you save time and money and build pages that reflect the highest design demands of the most finicky graphic designer.
      3. Direct Database Page Generation
        1. Instantly generate professional looking pages without using desktop publishing software.
        2. We invented this process to meet the demands of many customers who just don’t want to use desktop publishing. They simply want to pick products, sequence them, and instantly publish them choosing from several professional looking catalog page styles.
        3. Here’s how it works:
          1. Choose and sequence the products in SupplyConnectPRO and then instantly publish them choosing from several page styles.
          2. Print one copy, hundreds, or thousands.
          3. Fax or email the pages.
        4. Use this process for customer specific catalogs for a contract, build product pages with pricing and include them in a proposal to show the customer everything you have that they need, use it to generate fast proof pages to get quick approval for catalog sections.
In the traditional world where catalogs and flyers are built one page at a time it can take forever. Inevitably there is confusion and frustration because product selection, sequencing, and page creation are all going on at the same time. It is certain that many of the pages will have to be reworked because of product and sequencing changes that occur during this process.

With SupplyConnectPRO™ product selection and sequencing take place independently of the page production process. This unique functionality makes so much sense and works so well that a 50 page flyer can be produced in a day; a 500 page catalog can finish in 5-10 days. Time is the enemy of catalog and flyer production. SupplyConnectPRO so significantly reduces the time between page production and print production there is no time for changes to occur.

Do you need to update and re-issue previous catalogs or flyers?

In the traditional world this means weeks spent on the following; first figuring out what items need to come out of the catalog because you know some of them are out of date, next figuring out what new items you have added since the last catalog that might be candidates for this catalog, then when that’s all done you have to painstakingly take the old pages and start to rebuild them by taking out the old products and trying to fit in the new products one at a time. This process will certainly take weeks, sometimes months.

With SupplyConnectPRO™ the process can easily be a few hours for a small flyer or just a few days for a large catalog. Every catalog or flyer that you produce in SCPRO is “remembered,” not as pages but as products in the sequence of the catalog or flyer.

In just a few minutes, SupplyConnectPRO™ can identify the products that are no longer available and remove them from the catalog. Then you can quickly search the product database to find all of the potential new products. Simply choose the new products you wan to include and sequence them where they should go. Now you are ready for final page output and printing.

The powerful capabilities of SupplyConnectPRO™ will change your perspective about direct marketing because it eliminates all of the barriers that have existed that have kept you form achieving the greatest value of direct marketing, which is to sell your customer all of the great products they never knew you carried.

If you want direct marketing solutions that save time, reduce cost, and sell products then contact us to confirm that SupplyConnectPRO is a fit for your direct marketing needs.
Do you need to update and re-issue previous catalogs or flyers?
In the traditional world this means weeks spent on the following; first figuring out what items need to come out of the catalog because you know some of them are out of date, next figuring out what new items you have added since the last catalog that might be candidates for this catalog, then when that’s all done you have to painstakingly take the old pages and start to rebuild them by taking out the old products and trying to fit in the new products one at a time. This process will certainly take weeks, sometimes months.

With SupplyConnectPRO™ the process can easily be a few hours for a small flyer or just a few days for a large catalog. Every catalog or flyer that you produce in SCPRO is “remembered,” not as pages but as products in the sequence of the catalog or flyer.

In just a few minutes, SupplyConnectPRO™ can identify the products that are no longer available and remove them from the catalog. Then you can quickly search the product database to find all of the potential new products. Simply choose the new products you wan to include and sequence them where they should go. Now you are ready for final page output and printing.

The powerful capabilities of SupplyConnectPRO™ will change your perspective about direct marketing because it eliminates all of the barriers that have existed that have kept you form achieving the greatest value of direct marketing, which is to sell your customer all of the great products they never knew you carried.

If you want direct marketing solutions that save time, reduce cost, and sell products then contact us to confirm that SupplyConnectPRO is a fit for your direct marketing needs.
How will SupplyConnect save me time and money?
“SupplyConnectPRO™ manages every critical need of multimedia publishing to ensure your success in direct marketing.”

Single Source Content Management Means Better Content and Lower Content Costs…
Up until now, managing content for web, print, and other multimedia direct marketing needs was a complex and expensive challenge. Traditionally, content for a web catalog was managed in a separate database, requiring people with focused skills; and content for print was managed within desktop publishing software, again by people with focused skills. The result was two disparate content assets of non-harmonized product information, plus, each content asset required separate overhead (employees) to mange them independently. SupplyConnectPRO utilizes a powerful, multimedia database architecture, which streamlines the creation, management, and publishing of the product information. Distributors already have people with product knowledge and those same people can easily manage the content in SupplyConnectPRO because the interface is so friendly and easy to use.

Rich Product Information Sells Products – Let’s face it, customers can’t buy what they don’t understand. The words and pictures for any activity must be rich enough for the customer to know, that what you have is what they need. SupplyConnectPRO supports the sales of your products by providing a rich environment for all of the rich product information you need to sell you products in any media. Never again will your product information be out of synch between your print and web catalog, or any other direct marketing activity. All of the product information is controlled by you through a friendly intuitive interface.

Quickly organize your products within a hierarchical category structure that makes it easy to find products. These same categorizations will support logical drilldowns in your web catalog. The same content will also generate thousands of keywords and keyword phrases automatically for the products in your web catalog. For example: for every 5000 SKUs, SupplyConnectPRO will automatically generate 35,000 – 50,000 keywords and keyword phrases. SupplyConnectPRO also includes a highly efficient image management capability that automatically distills images into several different types to support multimedia output. It even manages manufacturer logos to help you tap into lucrative coop and market development funds available for your direct marketing activities.

Make It Happen, Fast – Today, successful direct marketers demand agility and speed to react to swiftly changing market conditions. Getting the right products in front of the customer, guarantees success. SupplyConnectPRO is the most distributor centric, flexible direct marketing software you’ll encounter. It was born from the needs and nuances of distributors like yourselves. In fact, our parent company is a 130 year old distributor who pioneered the use of direct marketing software. This heritage and our culture of change drives continuous innovation which we know will be apparent during your tour of the software.